I'm currently not seeing this either, so I'm withholding judgment on its usefulness for the time being. Please let me know in the comments below and we'll update this post with anything noteworthy.If you have a smartphone or a tablet, there's a good chance you've seen the following test while mobile browsing, but apparently Google has begun testing a major change to the appearance of search ads on desktop as well - dropping the sepia-toned background (the currently differentiates ads from organic results), and instead just uses a small yellow "Ad" icon to identify ads.
As you see, when you click on the listing it shows all of Norms Restaurants.
Generally you do not see something like this in the search results.
Just a few of the modifications to standard search results page we've seen over the last 12 months or so, but a worthwhile refresher, I think, before I touch on my latest observations.
Earlier while reviewing the competitive ad situation for a branded search on the name of one of our long-time PPC clients I did a double-take when I saw an usually large font on the title tag of the company's website in the first position in organic results.
That's been happening for several months, but it's all the more obvious with the enlarged font.
As for the rationale behind making the official site more prominent ins SERPs, should it be fully implemented, it's anyone's guess.
Barry also highlights a smaller Google SERPs "personalization" item over at SE Roundtable today.
Basically Google reminding users of their recent searches when they search for related phrases.
Up until now, the bottom of Google's search results displayed related terms (when available) then a You can keep scrolling down and getting more of these as you go.
All the results from the first one to the last are on the same page, so it's easy to go back up and down the list and check if you missed something.
oe=UTF8&ie=UTF8&msa=0&mid=zxk ZHd1mg Mhs.k AVmqfjiyh7Q This is an interesting find!